Introduced in India in 2000, India’s favorite small car, the Maruti Suzuki Alto has been selling for almost 20 years now and it has sold more than 40 lakh cumulative units (4 million) across the country. India’s no.1 selling car for 16 consecutive years, Maruti claims that 76% customers of Alto choose it as their first car.
Over the years, Alto has continued to strengthen its legacy with timely upgrades and new technology, offering its customers the best they could ask for. Providing mobility to over 40 lakh households, the Alto has always been a reliable and dependable member of the Indian families, driving them places and catering to their mobility needs with allegiance.
Speaking on the success of Alto and the contribution of its loyal customers, Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said, “Over the years, brand Alto has established a strong emotional connect with our customers and has become a strong symbol of Pride. We would like to dedicate this achievement to all our proud and happy Alto family members who have trusted and supported us in this journey to become India’s Favorite Car.”
The winning proposition for Alto remains its unique blend of compact modern design, easy maneuverability, high fuel efficiency, upgraded safety and comfort features. Backed by Maruti Suzuki’s market image, trust and reliability, Alto becomes a highly attractive proposition for the Indian consumer. Alto is India’s first entry level car to become BS6 compliant coupled with the latest crash and pedestrian safety regulations. It also offers various engine options for the customers to choose from as per their requirements, including a company fitted CNG variant. Being an all-around, all in one car, the Alto provides a unique and memorable ownership experience to its customers.
India is predominantly a small car market, and it has been officially proved by the latest domestic sales trends of the country. Small cars in every category have achieved record sales in the Indian auto market, leading to big milestones.
Honda Cars India also recently revealed that their largest selling model in India, the Amaze compact family sedan crossed 4 lakh (0.4 million) cumulative units’ sales since its introduction. The Honda Amaze offers a class above experience keeping in mind the evolving needs of the Indian consumers, with its bold design, sophisticated & spacious interiors, outstanding driving performance, advanced features, and safety technologies.
Adding to the record breaking sales is Hyundai’s mid-size SUV sensation Creta. Hyundai announced that Creta crossed the 500,000 units sales mark and achieved a big milestone for the country’s largest exporter. The made in India Creta has created waves across 88 countries and has been the best-selling SUV for three consecutive months of May, June and July, 2020 in India. Further, the all new Creta has received over 65 000 bookings since launch in March 2020. The contribution of diesel in the Creta bookings continues to soar and is now at 60% indicating a strong demand for diesel powertrain in the country.